Visitors over time
A session is one visit. Pageviews counts every page inside it.
Sessions
Pageviews
View as a table
Where visitors came from
How each visit started. Campaign means an email link.
Referring sites
The outside site a visit arrived from. An agency's ads show up here.
Where visitors landed first
The page that started the visit.
Most visited pages
Total views in the window.
What visitors did
Actions on the site, not just pages looked at. The bar under each one shows where those visitors came from.
Campaign performance
Traffic credited to a named email campaign, and the links inside it that got clicked.
The paths visitors take
The most common step from one page to the next.
Where visitors linger
Average active seconds on the page. Needs at least two visits to appear.
Where visitors leave
The last page of a visit. A high number on a contact or plan page is normal; on a landing page it is a drop-off.
What visitors asked
Typed into the concierge box.